MyToday and SMSGupshup are the ony players in the informative group SMS field. They offer SMS free daily on various topic and their revenue generated by putting oneliner ads at the bottom of such SMS. MyToday really lead the rally with 4 million subscribers and 11 millions subscriptions with a very simple website MyToday.com. Gupshup came second in the field and now the Internet giant Google also entered into SMS channels.
Google SMS Channels is a service that enables channels/groups on SMS. It's a free service that enables you to get premium content published by Google publishing partners, Google popular products (Google News, Blogger and Google Groups) and websites with RSS/Atom support for free. SMS Channels allows you to create your own channel(s) to publish content that other users can subscribe to. You don't pay anything to send or receive messages using Google SMS Channels. When you post a message to your channel, all the members of your channel get the message forwarded for free.
The main difference is that the Google allows the user to create their own channel and put it forward for the subscribers and also you can configure your interested channels online visiting to Google SMS channels. Hence you don't need to spend even a single sms to configure the sms channels.
I'm using MyToday from last 2 years and the quality of the service is not so good as it was earlier. This could be due to infrastructure problem. Google SMS channels are very systematic and it took hardly 5 minute to register, verify, search and subscribe to the services. Hence to service in this race both MyToday and SMSgupshup might have to change their complete strategies. Let us wait and see.
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